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2in2U

2in2U

On 31, Oct 2011 | In Campaigns, Identity Design, Web and Social, Website Design | By Language

A brief for a radio campaign to highlight ‘dating abuse’ extended into a cleverly targeted broad-range campaign and an entirely new brand.

Because we needed to talk a an entirely new – and younger – group of women it was particularly important that we speak their language. Text speak and the language of social networking provided the solution which included an interactive campaign website. 2in2u

MPU

Online Display

2in2u_i-site_2

Washroom Poster

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Washroom Poster

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Website

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