Don't see a great night wasted/Many me/TV
Don't see a great night wasted/48 Sheet
Don't see a great night wasted/Bus Shelter
Don't see a great night wasted/T-side
Don't see a great night wasted/St Patricks/Radio
Don't see a great night wasted/Christmas/Radio
Don't see a great night wasted/New Years/Radio
“Language’s key insight, which provided such a good starting point is that ‘social capital’ is extremely important to young adults... Both TV ads convey this brilliantly because the central character is everyday enough to allow people to empathise with the situation and see the effect his behaviour has on others, without excluding themselves from the situation.”
