So, you’re putting together a brief for your designer or copywriter. Have you…
- Included in the brief your accessibility and/or translation requirements?
- Got information about the audience(s) you want to reach? Has anything about your audiences changed in terms of numbers or needs?
- Are you up to date on what media and formats are available?
- How can you avoid replicating material? Can you double-up on audiences without doubling-up on formats?
- Have you considered printing requirements? Will a Plain English summary version do for the majority of your audience with a full version available either digitally, in very limited numbers, or as print-on-demand?
Thank you & goodbye!
We hope you found this guide useful. Should you have a particular project you’d like to consider creating in different formats, discussing it with us could be useful too! All the opinions featured here are our own, based on our experience and research, and may not necessarily reflect the views of any other agency or advocate of accessible design or writing. Many thanks to all featured clients for giving us permission to use their work.
Contact either Henri McKervey (henri@language.ie) or David Joyce (david@language.ie) at Language