Image Image Image Image Image
Scroll to Top

To Top

Make your mark

Make your mark



In Campaigns
Web and Social

By Language

On 12, Apr 2011 | No Comments | In Campaigns, Web and Social | By Language

Central Statistics Office

Census 2011 makes its mark with a campaign that amplifies the real, human benefits of participation for individuals, families and communities. Emotion and empowerment are central to the appeal of this multi-channel, integrated campaign across TV, outdoor, radio, online, PR and press.

A series of animated TV ads and radio ads were produced to target each of three identified core target markets (young – interested in self; middle aged – interested in family; older – interested in community). In addition, special interest groups were targeted including non-nationals, carers and certain demographic groups. To enhance engagement and effectiveness, the media activation plan served a Census campaign tailored to each group’s specific interest.

The Effect

According to Aileen Healy of the Central Statistics Office: “The Census awareness campaign made a major contribution to help CSO achieve its objective of 100% coverage in the census. Senior management to the highest levels in the organisation were extremely pleased with the coverage and effectiveness of the campaign”


Public Relations



Local Outdoor



Enumerator Recruitment



Web App



Enumerator Recruitment Pack