Nuggets of wisdom
Over 40% of us still wash our chicken before cooking. Our new campaign for safefood presents a compelling argument to change this behaviour.
We got the message near where people are buying chicken with posters beside shops and graphics on trolley handles. We’ve established partnerships with retailers who will display leaflets and of point of sale in store. Online we have a busy social content calendar which is stirring up the conversation and targeted display to help awareness and reach.