Safefood
Nuggets of wisdom
On 11, Nov 2014 | No Comments | In Campaigns, Infographics, Video, Web and Social | By Language
safefood
Over 40% of us still wash our chicken before cooking. Our new campaign for safefood presents a compelling argument to change this behaviour.
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Eat it or freeze it!
Cutting Food Waste for Safefood
A campaign designed to cut avoidable food waste characterises various foods as adversaries determined to catch people out. A visual mnemonic offers a handy tip on TV while comedic sfx get the message across on radio. safefood.eu
Transform yourself
On 29, Mar 2013 | In Campaigns, Web and Social | By Language
Safefood and RTE’s Operation Transformation
In order to maximize safefood’s partnership with OpTrans, the simple, tangible benefits were communicated clearly across all online and offline activity including the John Murray radio show and the highly popular roadshow events. Operation Transformation
Why ‘overweight’
On 19, Aug 2012 | No Comments | In Campaigns | By Language
Our video infographic for Safefood. Read more…
Cutting the food waste habit
On 27, Nov 2011 | No Comments | In Campaigns | By Language
According to new research one in three consumers doesn’t know the difference between “best before” and “use by” date labels on foods. Our striking new multi-media campaign for safefood is about to turn that around.
Start spreading the news
On 30, Oct 2011 | In Campaigns | By Language
Safefood
Overweight and obesity is at epidemic levels on the island of Ireland. Most of us are now overweight. Our powerful campaign for Safefood is educating and mobilising people to Stop the Spread. Stop the Spread won the An Post Direct Marketing Award 2012.
How do you measure up?
On 30, May 2011 | No Comments | In Campaigns | By Language
Safefood
Overweight and obesity is at epidemic levels on the island of Ireland. Most of us are now overweight. Our powerful campaign for Safefood is educating and mobilising people to Stop the Spread.
Read more…